Back in April I wrote a white paper asking "Is it Truly Mobile?" that sought to clarify the definition of a mobile device. Usage data helps to see a clearer picture.
That blog entry is here:
http://thagent.blogspot.com/2013/06/is-it-truly-mobile.html
As time goes by we are seeing more and more need to clarify this question. Katie Petrillo over on MediaPost has delved in to the same question:
http://www.mediapost.com/publications/article/204866/can-we-clarify-the-word-mobile.html#axzz2ZVBVSdKh
This is an excellent read.
Here is a snippet of her blog "Engage: Moms":
In a digital marketing survey we send to brand marketers and agencies, we ask for the topics they’re most interested in right now. Mobile is consistently the most popular subject with this audience, and that makes sense to me. I see a huge number of blogs and articles on search, advertising, and commerce for mobile everyday. However, the question gnawing at my brain is, have we spelled out the meaning of “mobile”?
Be sure to read her analysis of the question, and have a wonderful weekend.
Happy reading,
J.W. Gant
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