Best Reading of the Day - Entry 0014 Preference Management

A very important concept that goes to the heart of personalization efforts.

Preference Management.

This is the process of empowering your customer to establish certain contact settings.  This personalization allows customers to "opt in" as much or as little as they want.  If you don't provide this you are sure to upset some customers, some on both sides of the scale.

Here is the article:
http://www.cmo.com/content/cmo-com/home/articles/2013/7/3/click_yes_if_you_und.html

Here is a brief portion of the article:

Preference management is the active collection, maintenance, and distribution of unique consumer characteristics, such as product interest, communication channel preference, and frequency of communication. 

Happy reading,

J.W. Gant