Happy Monday,
The Information Age is upon us and everything we do is transforming. Marketing techniques that worked fine and were fine-tuned in the 20th Century are no longer as effective as the new capabilities provide. How can mobile increase your ROI for your marketing strategy?
Here is a snippet of the article:
As a retailer, you know you have to capture prospects’ attention to make a sale. That's why advertisements use eye-catching graphics. But now more than ever, consumers tend to ignore traditional ads and focus instead on the screen in the palm of their hand.
An advertising strategy that leverages this tendency is likely to deliver dividends in increased sales, and a truly forward-thinking approach can produce other valuable benefits for both the customer and the retailer.
Read the full article here:
http://www.retailonlineintegration.com/article/replace-old-school-marketing-techniques-mobile-technology-drive-roi/1
Hope you have great plans for this 4th of July week.
Happy reading,
J.W. Gant
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