Mobile commerce, sometimes called mCommerce, is coming of age but it isn't limited just to buying through an app on your smart phone. Mobile coupons are proving to be a huge new ability as well and much more effective than previous coupon efforts such as traditional printed coupons.
The San Francisco Chronicle has a short story focusing on research from Business Insider Intelligence.
http://www.sfgate.com/technology/businessinsider/article/How-Mobile-Coupons-Are-Driving-An-Explosion-In-4539035.php
Here is a snip from that article:
Here's a brief overview of why retailers and brands are offering mobile coupons:
- Driving digital revenue: Successful coupon campaigns can help e-retailers acquire customers and drive online sales. By 2014 the number of mobile coupon users is expected to increase to 53.2 million a year. At roughly 10%, the redemption rate of mobile coupons crushes that of print coupons, which hovers around 1%.
I hope your 4th of July break was a good one.
Happy reading,
J.W. Gant
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