Digital marketing campaigns are in their infancy in many ways as retailers experiment with the new tools and methods available to them. Some exciting new campaigns are rolling out right now and one of the most interesting from a mobile internet perspective is coming from Victoria's Secret.
Their back to school marketing effort involves using push notifications to their iPhone and iPad app users to invite them to an exclusive event in stores across the country.
Here is the article in full:
http://www.mobilecommercedaily.com/victoria%E2%80%99s-secret-shells-out-in-store-event-invitations-via-mobile
Here is a snippet from that article:
The specialty retailer sent out a push notification on July 15 to its iPhone and iPad app users to announce the Ultimate Shopping Night in-store event. In addition to educating consumers about the event through its app, Victoria’s Secret is also building up its loyalty program and tying social media into the marketing behind the event.
Happy reading,
J.W. Gant
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