Best Reading of the Day - Entry 0013 Crowdsourcing Grocery Shopping

Very interesting concept.  A San Francisco startup called "Instacart" uses crowd sourced grocery shopping fulfillment to provide a new method of online grocery shopping.

Full article is here:
http://www.businessweek.com/articles/2013-07-10/instacart-crowdsourcing-your-grocery-shopping#r=tec-ls

Here is a snippet from the article:

The company’s app sends customer orders to about 200 independent Bay Area personal shoppers, who receive commissions based on the number of items and orders they deliver in their own vehicles. The app features detailed maps of local supermarkets and can direct the personal shoppers to specific aisles. Founder Apoorva Mehta says Instacart’s “secret sauce” is its fulfillment software, which allows the online retailer to combine orders placed at different times and fill them from different stores—supplementing frozen food from Trader Joe’s with fresh fruit from Whole Foods (WFM) and cereal from Costco (COST).

Here is the company web site:
https://www.instacart.com/store

Happy Reading,

J.W. Gant