The biggest problem with the Apple App Store is the "Apple" part in "App Store" and the cumbersome approval process that is in place for it. Where there is difficulty there is opportunity and an enterprising company in Philadelphia, PA has an innovative solution.
Artisan Mobile technology depends on a software development kit, or SDK. A retailer embeds the Artisan SDK into its mobile app and submits the app to the app stores for approval. Once the SDK-enabled app update is approved and downloaded by users, the retailer can begin making changes on the fly. Artisan Mobile hosts the app design and content on its servers. A retailer executive uses a WizzyWig interface to make changes to the app. WizzyWig is a user-friendly style of editing that enables non-technical personnel to make changes to a site or app, while viewing on a screen how the site or app would look.
Once a retailer is finished with changes, it saves them on the Artisan servers. Then, the next time an app user requests a section of the app that has been changed, the app’s Artisan SDK pulls the refreshed content from the servers.
Read the complete article here:http://www.internetretailer.com/2013/06/27/specialist-easy-mobile-app-updating-raises-55-million
I hope you have a wonderful weekend.
J.W. Gant
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