1 in 3 will never use them. Never.
Read on:
http://www.businessinsider.com/1-in-3-shoppers-will-never-use-beacons-in-stores-2016-6
Here is a snippet from the piece;
Location-based marketing and push notifications are starting to infiltrate mainstream retail as more merchants adopt beacon technology.
These beacons are small, inexpensive pieces of hardware that often use Bluetooth to activate specific apps on users' smartphones that run in the background and then send push notifications to customers' locked screens as they shop in the store. Retailers use this technology because it helps them accurately target shoppers based on their interests and purchase history.
But shoppers are still wary of this technology because of concerns about data and privacy.
This aligns with my personal, though unscientific, research on the subject. Some folks will not opt in to yielding their privacy. Never. I understand and am sympathetic.
Happy Reading,
J.W. Gant
These beacons are small, inexpensive pieces of hardware that often use Bluetooth to activate specific apps on users' smartphones that run in the background and then send push notifications to customers' locked screens as they shop in the store. Retailers use this technology because it helps them accurately target shoppers based on their interests and purchase history.
But shoppers are still wary of this technology because of concerns about data and privacy.
This aligns with my personal, though unscientific, research on the subject. Some folks will not opt in to yielding their privacy. Never. I understand and am sympathetic.
Happy Reading,
J.W. Gant
No comments:
Post a Comment