For now this one is a worthy read. What happened on Cyber Monday? Huge sales numbers and overwhelming (literally) demand for online interaction with retailers.
Read on:
http://www.mediapost.com/publications/article/263583/cyber-monday-sales-hit-3-billion-targets-site-o.html?edition=88270
Here is a snippet from that piece:
Cyber Monday finished strong, with Adobe estimating a 12% gain to a record $2.98 billion. And for the full holiday weekend, it says online sales jumped 15% to $11 billion. IBM Watson is reporting an even stronger day, with a 17.3% increase in Cyber Monday sales, and an average order of $126.87.
An impressive amount of those sales came from mobile, which IBM says made up 44.7% of the day’s online traffic, a 16.9% rise from last year. And 27% of all online sales came from mobile devices, a gain of 32.6% from 2014.
Happy Reading,
J.W. Gant
Story #2: This one requires a login to see the whole story but the headline is worth catching:
http://www.chainstoreage.com/article/walmart-mobile-dominant-shopping-trend
Here is a snippet from it:
More and more, the endless aisles associated with Walmart's digital arm is accessed through mobile, Fernando Madeira, president and CEO Walmart.com, reported Tuesday morning.
“Mobile firmly established itself as the dominant shopping trend, for both traffic and sales," he said. "Mobile is making up more than 70% of traffic to Walmart.com, and now, nearly half of our orders since Thanksgiving have been placed on a mobile device – that’s double compared to last year. Our customers went from previously mostly searching and browsing on mobile, to making purchases at a much higher rate."
Story #3: The folks at eConsultancy do good work. Here is a great summary article of Black Friday and Cyber Monday:
https://econsultancy.com/blog/67265-10-huge-shopping-stats-from-thanksgiving-black-friday-2015/
Story #4: If you haven't played 'Cards Against Humanity' you should. Check out what they did for the holiday shopping season:
https://econsultancy.com/blog/67264-how-one-company-made-over-70-000-selling-nothing-on-black-friday/
Story #5: Mobile dominates on Cyber Monday, but is only the start of the shopping experience as 70% of sales happened on traditional PCs:
http://www.mobilecommercedaily.com/mobile-brightens-cyber-monday-with-50pc-of-traffic-30pc-of-sales
Story #6: Stores that closed on Thansgiving outperformed all other stores online. The big reason stores were being driven to open on Thansgiving was all the eCommerce sales happening that day while their doors were locked. Today, as retailers catch up online, that is less and less an issue. Interesting. If we didn't think eCommerce was table stakes for brick & mortar retailers before is there any doubt now?
http://multichannelmerchant.com/news/stores-that-closed-doors-on-thanksgiving-and-black-friday-outperformed-competitors-online-30112015/
Story #7: Here is the CEO of Macy's saying the death of the Department Store has been grossly over stated:
http://www.businessinsider.com/macys-ceo-department-stores-2015-11
That is all folks! Until next year.
An impressive amount of those sales came from mobile, which IBM says made up 44.7% of the day’s online traffic, a 16.9% rise from last year. And 27% of all online sales came from mobile devices, a gain of 32.6% from 2014.
Happy Reading,
J.W. Gant
Story #2: This one requires a login to see the whole story but the headline is worth catching:
http://www.chainstoreage.com/article/walmart-mobile-dominant-shopping-trend
Here is a snippet from it:
More and more, the endless aisles associated with Walmart's digital arm is accessed through mobile, Fernando Madeira, president and CEO Walmart.com, reported Tuesday morning.
“Mobile firmly established itself as the dominant shopping trend, for both traffic and sales," he said. "Mobile is making up more than 70% of traffic to Walmart.com, and now, nearly half of our orders since Thanksgiving have been placed on a mobile device – that’s double compared to last year. Our customers went from previously mostly searching and browsing on mobile, to making purchases at a much higher rate."
Story #3: The folks at eConsultancy do good work. Here is a great summary article of Black Friday and Cyber Monday:
https://econsultancy.com/blog/67265-10-huge-shopping-stats-from-thanksgiving-black-friday-2015/
Story #4: If you haven't played 'Cards Against Humanity' you should. Check out what they did for the holiday shopping season:
https://econsultancy.com/blog/67264-how-one-company-made-over-70-000-selling-nothing-on-black-friday/
Story #5: Mobile dominates on Cyber Monday, but is only the start of the shopping experience as 70% of sales happened on traditional PCs:
http://www.mobilecommercedaily.com/mobile-brightens-cyber-monday-with-50pc-of-traffic-30pc-of-sales
Story #6: Stores that closed on Thansgiving outperformed all other stores online. The big reason stores were being driven to open on Thansgiving was all the eCommerce sales happening that day while their doors were locked. Today, as retailers catch up online, that is less and less an issue. Interesting. If we didn't think eCommerce was table stakes for brick & mortar retailers before is there any doubt now?
http://multichannelmerchant.com/news/stores-that-closed-doors-on-thanksgiving-and-black-friday-outperformed-competitors-online-30112015/
Story #7: Here is the CEO of Macy's saying the death of the Department Store has been grossly over stated:
http://www.businessinsider.com/macys-ceo-department-stores-2015-11
That is all folks! Until next year.
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