Thursday, April 7, 2016

Making Fast Food Even Faster and Easier

... as if we needed it.

This week saw a slew of announcements by quick service restaurants revealing ways they are helping lazy people be even lazier while ordering their food.

Check out the headline:

Taco Bell, Domino's, and Sonic are making it easier for lazy people to order food


Read on:

http://www.businessinsider.com/fast-food-customers-reach-peak-lazy-2016-4

Here is a snippet from the piece:

Is clicking a few buttons or picking up your phone to order food too much work? No worries — fast-food companies are working to make getting a meal even easier.

From "zero-click" ordering, to messaging a bot to order tacos, to emoji-based purchases, new technology is making it easier than ever to purchase fast food.

In unrelated news the world is getting fatter and we don't know what we can do about it:

http://www.bloomberg.com/graphics/2016-global-obesity/

Happy Reading,

J.W. Gant

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