Southwest Airlines Accepts Amazon Payments

Fly the Friendly Skys?  Wait, that isn't right.

Pay with Amazon.

Huh?  I'm certain Amazon will suffer the same growing pains PayPal has had trying to get in to physical locations for payments but this is interesting news.  Pay for in-flight services and products using your credentials stored with Amazon.  This is an innovative way to leverage an existing service and worth keeping an eye on.

http://www.digitaltransactions.net/news/story/Sky_s-the-Limit-for-Amazon-Payments-As-It-Handles-Onboard-Purchases-for-Southwest

Here is a snippet from the piece:

Announced Wednesday, the service enables Southwest passengers who have stored payment data in their Amazon.com Inc.accounts to pay with those credentials. To pay for entertainment options on their laptops or mobile devices, passengers can use their Amazon user names and passwords to log in and authorize payment, eliminating the need to type in a 16-digit card number, a name, an expiration date, and an address. They can use the payment option to pay for WiFi access, messaging, and movies.

Nice to see Southwest continue to innovate. This company has a history of thinking outside the box and this is an example of continuing that tradition.

Happy Reading,

J.W. Gant