Read this short coverage of the new analysis from Accenture:
http://www.chainstoreage.com/article/accenture-mobile-retail-not-advancing-quickly-enough
Here is a snippet from the piece:
According to new research from Accenture, the number of consumers shopping with mobile devices, grew 10% in the past year, from 36% of consumers in 2014 to 40% in 2015.
Not surprisingly, the number of shoppers who want more retail services via mobile devices, particularly real-time in-store promotions, also grew to 47%, up from 40% in 2014. However, only 7% of retailers said they currently have the ability to send real-time promotions.
Happy Reading,
J.W. Gant
**UPDATE** The folks over at Mobile Commerce Daily have a good read on this one as well:
http://www.mobilecommercedaily.com/47pc-want-real-time-promotions-few-retailers-offer-them-report
Here is a snippet from there's:
Substantially more shoppers want to use their smartphones while shopping compared with a year ago, but retailers are not moving fast enough to meet consumers’ increasingly sophisticated mobile needs, according to a new report from Accenture.
While retailers, for the most part, have adopted basic mobile strategies such as offering a mobile-optimized Web site, very few are addressing more sophisticated needs, such as offering real-time promotions or in-store navigational capabilities. A key takeaway from the findings is that retail capabilities once considered nice-to-have are increasingly becoming must-haves.
While retailers, for the most part, have adopted basic mobile strategies such as offering a mobile-optimized Web site, very few are addressing more sophisticated needs, such as offering real-time promotions or in-store navigational capabilities. A key takeaway from the findings is that retail capabilities once considered nice-to-have are increasingly becoming must-haves.
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