The move is one away from transaction based and towards dollar based rewards. So that $2 coffee won't carry the same weight as someone else's $5 beverage. It will be interesting to see where this leads them to.
Read on:
http://www.mobilecommercedaily.com/starbucks-overhauls-mobile-rewards-program-integrates-with-chase-pay
Here is a snippet from the piece:
Starbucks has made big changes to its mobile rewards program, adding Chase Pay to checkout and shifting how customers earn points in a bid to maintain its leadership role as competition grows.
The coffeehouse chain announced that starting in April, loyalty customers can earn stars and free redemptions based on how much they spend rather than the number of visits. Starbucks is also extending its partnerships by adding Chase Pay to the list of payment options.
Happy Reading,
J.W. Gant
The coffeehouse chain announced that starting in April, loyalty customers can earn stars and free redemptions based on how much they spend rather than the number of visits. Starbucks is also extending its partnerships by adding Chase Pay to the list of payment options.
Happy Reading,
J.W. Gant
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