The Vision Required to Embrace Mobile & Digital

Great little read by a research analyst.  Let me quote the title of this article first thing:

Rejecting Retail Apps Lacks Vision
Here is the entire story:

https://www.abiresearch.com/blogs/rejecting-retail-apps-lacks-vision/

Here is a longer snippet of the piece:

...there is now a gaping hole in the retail app market, which will be filled by third parties if retailers do not react. Once again, Macy’s is taking the lead here. It uses Shopkick, in-store Wi-Fi and its own beacon-enabled app, as well as partnering with companies like Mobiquity to give it coverage across malls. This means that a customer can engage with it on a smartphone any way they like.

Happy Reading,

J.W. Gant