Here is a piece on their mobile app strategy for 2016:
http://www.mobilecommercedaily.com/wendys-pivots-forthcoming-sales-around-new-mobile-app-self-order-kiosks
Here is a snippet from the piece:
The Wendy’s Company is starting off 2016 with a competitive edge by testing in-restaurant beacon technology, a new mobile application and self-service kiosks, pointing to how quick-service chains must evolve to stay with the times.
The fast-food chain has been testing a number of new mobile-first initiatives at its labs in Columbus, OH, as well as in select restaurants. Wendy’s fans can expect to see the new 2.0 app roll out sometime later this year, while store employees can anticipate a region-by-region introduction of beacon technology to augment the brand’s mobile ordering tests.
Happy Reading,
J.W. Gant
The fast-food chain has been testing a number of new mobile-first initiatives at its labs in Columbus, OH, as well as in select restaurants. Wendy’s fans can expect to see the new 2.0 app roll out sometime later this year, while store employees can anticipate a region-by-region introduction of beacon technology to augment the brand’s mobile ordering tests.
Happy Reading,
J.W. Gant
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