I've spent a bit of time talking with the digital team at Brinker's, heading the Chili's work on tablets, et. al. Quality group of folks doing really interesting work around customer engagement.
This interview with VP Wade Allen caught my eye and is a great read. I've found Wade to be a smart competitor with interesting new ideas in this space and his views should be made a note of.
http://adexchanger.com/advertiser/chilis-loyalty-new-audience-extension/
Here is a snippet from the piece:
What do loyalty programs and paid media have in common?
Not a lot, at face value. Loyalty marketing has long been relegated to card-based, point-of-sale programs and customer retention. It was always the stuff of database marketers and direct mail – not user acquisition.
But that’s starting to change. Coalition loyalty programs or “co-ops,” such as American Express’ Plenti program, aim to bridge the gap between traditional and digital, as well as upper and lower funnel marketing.
Happy Reading,
J.W. Gant
Not a lot, at face value. Loyalty marketing has long been relegated to card-based, point-of-sale programs and customer retention. It was always the stuff of database marketers and direct mail – not user acquisition.
But that’s starting to change. Coalition loyalty programs or “co-ops,” such as American Express’ Plenti program, aim to bridge the gap between traditional and digital, as well as upper and lower funnel marketing.
Happy Reading,
J.W. Gant
No comments:
Post a Comment