Friday, November 7, 2014

Mobile Payments News

Several stories worth taking a look at today.

First, this writer captured his experiences using Apple Pay at Walgreens.  He was required to sign for the payment even after providing biometric proof through Touch ID.  Why?  The transaction was greater than $50.  We still have a ways to go folks.  Here is that story:

http://www.pymnts.com/news/2014/why-did-you-do-this-walgreens/#.VFzDtzTF_9Z

Next is a piece on Starbucks currently holding 90% of all mobile payments in the United States:

http://www.paymentssource.com/news/emerging-payments/starbucks-had-90-of-us-mobile-pay-share-is-just-getting-started-3019582-1.html

Here is a snippet from that piece:

Starbucks Corp., which now handles 16% of its U.S. sales through its mobile app, revealed today just how dominant its position has become even as it plots new features such as preordering.

In 2013, $1.3 billion in payments were made over mobile devices throughout the U.S., and over 90% of those purchases took place in Starbucks stores, said Howard Schultz, the Seattle company's chief executive, in an Oct. 31 conference call to discuss the company's fourth-quarter and full-year earnings (its fiscal year ended Sept. 28).

Today, Starbucks handles nearly seven million mobile payments per week. "No company and no retail store, domestically or internationally, even comes close," Schultz said. "The real growth is yet to come."

At the Money 20/20 conference this week, speakers, exhibitors and attendees agreed: Thanks to Apple, retailers and financial institutions have to think seriously about mobile payments. The next step is to give consumers a reason to change the way they pay.

...

"Apple Pay eliminates any excuse among all players in the mobile payments ecosystem to jump in," Johnson [from Softcard] says. "But payments are just table stakes. We'll be spending 2015 building out loyalty, special offers and other mobile wallet components."

Happy Reading,

J.W. Gant

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