Macy's and Target Omnichannel in the News

Two days in a row for Macy's.  Then again, they displaying a ton of activity over there in this space.

The CFO at Macy's made news by stating their recent efforts in omnichannel provide a differentiating capability for the retailer:

http://multichannelmerchant.com/news/macys-sees-omnichannel-day-offerings-competitive-advantage-13112014/

Here is a snippet from that piece:

In its third quarter earnings call this week, Macy’s Chief Financial Officer Karen Hoguet told analysts the company’s retail network gives it an advantage in the ever-more-crowded same-day delivery sweepstakes, as well as in omnichannel fulfillment.

“I think our store footprint gives us a huge advantage, given where the Macy stores are located and the technology that we have built and have in place to utilize our stores to fulfill internet orders,” Hoguet said on the call.

Target has made another acquisition and this one points directly to an in-store personalization strategy by Target.

http://www.mobilecommercedaily.com/target-ramps-up-in-store-personalization-on-mobile

Here is a snippet from that piece:

In a reflection of the growing importance of mobile-powered in-store shopping experiences, Target has acquired Powered Analytics, a startup that focuses on personalizing in-store shopping through mobile technology, location data and predictive analytics.

The Pittsburgh, PA-based Powered Analytics offers a platform called Fabric that promises to bring an Amazon-like shopping experience into physical stores.

Happy Reading,

J.W. Gant