Thursday, November 13, 2014

Macy's and Kohl's OmniChannel in the News

Two brief stories on Retail Information Systems caught my eye.

First is news of Macy's working with Google for direct product results through Google Search.

http://risnews.edgl.com/retail-news/Macy-s-Launches-Google-Product-Search96371

Here is a snippet from that piece:

Beginning this month, Macy's shoppers can now Google search for an item on their phone and see what's in-stock at the closest Macy's location. The search will provide a product image with details such as color, size, price, store location information, and directions to the store and a link to the item on Macy's website. The platform works with Google's proximity marketing platform in an effort to drive sales in stores and online during the biggest shopping season of the year.

Next is news from Kohl's on how they are opening their supply chain for omnichannel needs:

http://risnews.edgl.com/retail-news/Kohl-s-Overhauls-Merchandising,-Inventory-and-Pricing-Systems96482

Here is a snippet from that piece:

Kohl’s is transforming many of its core retail operations to accommodate recent growth and ensure that both its store and online shopping experiences reflect the unique preferences of consumers, no matter where they live and shop.

Kohl’s has recently overhauled its core merchandising, inventory, and pricing operations with the launch of a new Oracle Retail Merchandise Operations Management solution, allowing the retailer to coordinate a unified system of record for inventory to better serve customers across channels, and to simplify its business user experience.

Happy Reading,

J.W. Gant

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