"Why isn't anyone talking about Starbucks?"
Really good question. Finally, someone has picked up on this question.
http://www.nbcnews.com/tech/gadgets/forget-apple-pay-master-mobile-payments-may-be-starbucks-n240091
Here is a snippet from that piece:
Days after Apple Pay’s debut at checkout counters across the US, Apple CEO Tim Cook bragged it was already more successful than all other mobile payment services combined. Maybe he meant services offered by companies strictly in the mobile payments business. But it’s hard to believe he could have meant Starbucks.
When it announced its quarterly earnings recently, the latte-slinging giant said that 16 percent of US transactions took place via a mobile device—about 7 million mobile payments per week. Compare that figure to Cook’s boast that Apple Pay saw 1 million credit cards registered in the first three days after launch. That’s an impressive number, but to match Starbucks’ total, every single one of those cards would have to be tapped to buy a cup of coffee every single day of the week.
Huge success at Starbucks. I use their app all the time and so should you.
Happy Reading,
J.W. Gant
When it announced its quarterly earnings recently, the latte-slinging giant said that 16 percent of US transactions took place via a mobile device—about 7 million mobile payments per week. Compare that figure to Cook’s boast that Apple Pay saw 1 million credit cards registered in the first three days after launch. That’s an impressive number, but to match Starbucks’ total, every single one of those cards would have to be tapped to buy a cup of coffee every single day of the week.
Huge success at Starbucks. I use their app all the time and so should you.
Happy Reading,
J.W. Gant
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