Monday, November 10, 2014

Apple, Apple, Beacons, and Money2020

A few stories grabbed me today so I'll post a bunch of them.

First is Karen Webster who is finally letting the world know that Apple needs merchants in its camp for Apple Pay to work:

http://www.pymnts.com/news/2014/why-apple-pay-needs-merchants-more-than-it-needs-consumers/#.VGDMWTTF_9Y

Next is a good little story that speaks to the pending power of wearable devices such as the Apple Watch for marketing purposes:

http://www.mobilecommercedaily.com/apple-watch-set-to-become-gatekeeper-to-the-iphone

This story speaks to the power of BLE beacon technology and the expectation these will provide a differentiating capability for merchants that have implemented these in time for this year's holidays.

http://www.mobilemarketer.com/cms/news/software-technology/19114.html

Next is a piece on a little Q&A between Mike Cook of Walmart and Jim McCarthy of VISA:

http://recode.net/2014/11/09/this-verbal-confrontation-shows-why-walmart-will-never-accept-apple-pay-video/

Happy Reading,

J.W. Gant

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