Wal-Mart's mReceipts

Wal-Mart quietly made some news the other day and I nearly missed it.  You know what a receipt is but what is a 'mReceipt'?  It is what I call it when your receipt is sent to your mobile phone.

If you don't follow the Morning News Beat, you should:

http://www.morningnewsbeat.com/

Here is the full article that I only found thanks to Morning News:

http://www.internetretailer.com/2014/04/22/wal-mart-will-turn-electronic-receipt-sales-tool

Here is the first bit from that article:

Wal-Mart plans a national rollout starting this week of electronic receipts that the retailer will text to customers. That will enable the big retail chain to accumulate large quantities of data about what a shopper buys and send personalized offers to shoppers who opt into the program, Gibu Thomas, Wal-Mart’s senior vice president of mobile and digital media, told attendees today at the Source14 conference organized by mobile analytics technology provider Flurry Inc. in San Francisco.

Happy Reading,

J.W. Gant