Best Reading of the Day - Entry 0119 Madison Ave.

Is the Customer Participation Era the end of Madison Avenue advertising?

Mad Men coming to an end? (Yes, the series finale will air shortly but what about the real world?)

A very interesting article lays out the end of Madison Avenue:

https://econsultancy.com/blog/64894-are-consumers-killing-madison-avenue

Here is a snippet from that piece:

Why do they say we’ve no use for marketing? It’s because of the rising power of the voice of the customer. With the growing availability of consumer opinions, the importance of brand messaging is diminishing.

Consequently, things are changing in the world of advertising. Slowly, but surely.

Hope you have a wonderful Memorial Day weekend.  Please take a moment on Monday to think of those who gave their lives in the service of this country.

Best,

J.W. Gant