Best Reading of the Day - Entry 0117 EMV Adoption

Europe / Mastercard / VISA

EMV

What is it really?  A massive waste of money?  Yes.  It is also the new standard for payments that has already been mostly adopted in Europe and is now being force-fed upon U.S. merchants thanks to the security breach at Target last holiday season.

Here is Karen Webster on the subject:

http://www.pymnts.com/news/2014/is-the-emv-journey-worth-the-price/#.U35AWtJdU1I

Here is a snippet from that piece:

...if it’s going to take 5 (or more likely 10) years for ubiquity around a standard that’s already moving into middle age, aren’t we better off putting our collective energies into something that will enable the future right now – a future that isn’t tied to hardware like NFC is but enables any connected devices to interact with any other connected device?

She also states she is one of the few who still thinks Apple will not release NFC capability this year.  I'm still among the ranks of non-believers.  Here is that quote:

On the second point, having Apple come out and say that it will embrace NFC to enable payment at the point of sale would surely help ignite NFC payments. But this is where I scratch my head. I know that I am practically the only one in the world now that thinks that Apple isn’t likely to enable NFC for payment, given all of the rumors that are swirling around.

Happy Reading,

J.W. Gant