http://www.mobilecommercedaily.com/walgreens-tests-ibeacon
Here is a snippet from that piece:
A Walgreens executive at the Mcommerce Summit: State of Mobile Commerce 2014 revealed that the company launched an iBeacon pilot program in several Duane Reade stores in New York earlier this week.
One of the main takeaways ... is the growing role that in-store experiences are playing in helping Walgreens build out a mobile strategy. The decision to launch the iBeacon pilot is based on findings from Walgreens that the average in-store, online and mobile shopper spends six times more than the average store-only shopper.
This is not surprising but is a very good reveal by the folks at Mobile Commerce Daily.
On April 23rd we saw news about the Walgreens app focusing on the in-store experience. Read about that here.
There will be more retailers putting out iBeacon and Beacon pilots this year.
Have a great weekend,
J.W. Gant
One of the main takeaways ... is the growing role that in-store experiences are playing in helping Walgreens build out a mobile strategy. The decision to launch the iBeacon pilot is based on findings from Walgreens that the average in-store, online and mobile shopper spends six times more than the average store-only shopper.
This is not surprising but is a very good reveal by the folks at Mobile Commerce Daily.
On April 23rd we saw news about the Walgreens app focusing on the in-store experience. Read about that here.
There will be more retailers putting out iBeacon and Beacon pilots this year.
Have a great weekend,
J.W. Gant
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