https://www.yahoo.com/tech/apple-buys-beats-music-electronics-for-3-billion-87130333904.html?src=rss
Here is a snippet from that piece:
CUPERTINO, Calif. - Apple is striking a new chord with a $3 billion acquisition of Beats Electronics, a headphone and music streaming specialist that also brings the swagger of rapper Dr. Dre and recording impresario Jimmy Iovine.
Wednesday’s announcement comes nearly three weeks after deal negotiations were leaked to the media. It’s by far the most expensive acquisition in Apple’s 38-year history, a price that the company is paying to counter a threat posed to its iTunes store.
The best analysis I've heard about this came on the radio this morning so I cannot quote the source directly or provide proper credit. What was said went roughly like this:
"I'm still a believer in Apple so I can't help but ask, given the limited value we can see in this deal, what are we not seeing? What might be coming that hasn't been revealed yet that makes use of this new partnership?"
Interesting. Something in wearable devices was mentioned as a possibility, but what, and how?
I have no idea.
Happy Reading,
J.W. Gant
**UPDATE** I just read Beats has 250K users in just 4 months. Their churn rate must be amazing. Want to know why Apple bought them? That's why. Stickiness with users that will allow it to grow and grow and grow.
Wednesday’s announcement comes nearly three weeks after deal negotiations were leaked to the media. It’s by far the most expensive acquisition in Apple’s 38-year history, a price that the company is paying to counter a threat posed to its iTunes store.
The best analysis I've heard about this came on the radio this morning so I cannot quote the source directly or provide proper credit. What was said went roughly like this:
"I'm still a believer in Apple so I can't help but ask, given the limited value we can see in this deal, what are we not seeing? What might be coming that hasn't been revealed yet that makes use of this new partnership?"
Interesting. Something in wearable devices was mentioned as a possibility, but what, and how?
I have no idea.
Happy Reading,
J.W. Gant
**UPDATE** I just read Beats has 250K users in just 4 months. Their churn rate must be amazing. Want to know why Apple bought them? That's why. Stickiness with users that will allow it to grow and grow and grow.
No comments:
Post a Comment