Misc. News - Mobile Statistics, Gift Cards, & Shopping Delivery

Several pieces of news caught my eye this week as I have caught up with my reading today.

First up is the adoption and success of mobile gift cards:

http://www.mobilecommercedaily.com/mobile-gift-cards-break-into-tech-savvy-districts

Here is a snippet from that piece:

Mobile gift cards are experiencing a major growth spurt, especially in the most digital and cultural cities of North America, where several restaurants and bars in San Francisco including Dosa, Yank Sing, St. Vincent, Nice Ventures’ Terzo, Rose’s Café, Rose Pistola and Michael Chiarello’s Coqueta have all developed relationships with mobile gifting service Gratafy.

Next is a new set of mobile usage data:

http://www.internetretailer.com/2014/05/15/tablets-convert-better-smartphones-uk

Here is a snippet from that piece:

Tablet conversion rates beat smartphone conversion rates in the United Kingdom. Of the 21,400 sales originating across both devices per day in the country in April, tablets had a conversion rate of 5.88%—down from 6.05% in March—while smartphones had a conversion rate of 2.76%—up slightly from 2.75% in March, according to web marketing firm Affiliate Window. The overall mobile conversion rate last month was 3.83%, compared with 3.92% the month prior.

Finally, news on Tesco's effort called 'Shop&Go' where consumers complete their shopping then hand their carriage full of goods over to an attendant who bags it and delivers it to the consumer's home.

http://retailanalysis.igd.com/Hub.aspx?id=23&tid=3&nid=12510

Here is a snippet from that piece:

The new concept is called 'Shop&Go' and it is believed that the service could be extended to other stores in the future. Customers who spend over £35 have the option to leave their groceries at the store and choose a free one-hour slot for them to be delivered to their home. Customers must live within three miles and can currently choose five delivery slots per day between 15:00-22:00. This is just the latest in a number of piloted or new initiatives by Tesco in the capital city, where Tesco has a dedicated team looking at delivering a stronger and more tailored proposition to cater for London's unique challenges.

Happy Reading,

J.W. Gant