Best Reading of the Day - Entry 0115 Gamification and Ace Hardware

Gamification is the taking of a simple task and turning it in to a game-like interaction.  The idea is to engage with the user/customer more than otherwise would be possible.

Ace Hardware is doing this through mobile games:

http://www.mobilecommercedaily.com/ace-hardware-increases-mobile-engagement-289pc-via-opt-in-interactive-game

Here is a snippet from the piece:

A group of Ace Hardware stores reported an overall increase in post-promotion engagement of 289 percent from an interactive mini-game developed for this year’s Saint Patrick’s Day weekend.

The “Lucky Spinner” promotion was part of an ongoing strategy to attract younger generations and compete with the neighborhood hardware stores’ top tier competitors. 

Happy Reading,

J.W. Gant