tablet-laptop-search-conversions-beginning-to-look-same
"Tablets are beginning to feel more like laptops, confirming an assumption made by Google execs when launching the Enhanced Campaigns paid-search platform -- that eventually, consumers would behave in a similar way on both devices and that conversions originating from each would look the same."
In my blog entry from five months back I posed a simple question: "Is It Truly Mobile?" In that white paper I challenged the description that tablets were "mobile" devices.
The way I describe it goes about like this: Five years ago people would sit on their couches browsing the internet on their laptops and buying stuff from Amazon.com. Today people are sitting on their couches with their tablets browsing the internet and buying stuff from Amazon.com.
The latest data supports that notion.
Two key areas to continue to watch in the coming months and years: (1) the mid-size tablet or "phablet" area and (2) the inexpensive advent of wireless carrier support for tablets such as LTE 4G networks.
The mobile internet is upon us and everything we do is changing.
Happy reading,
J.W. Gant
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