Usage data is an important avenue of understanding regarding mobile devices. Mere market share only tells part of the story. Let's say we had exactly 50% of the market to Apple and 50% of the market to Samsung. Which device is used more frequently, to make more purchases, and interact more via the mobile internet? That is also an important measurement. For some time now Android devices have held greater than 50% of the market share in the United States, and closer to 80% world-wide. However the crown for usage goes to Apple. That is still true even when looking narrowly at only Apple vs. Samsung devices:
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Here is a snippet from the article:
Apple has been holding relatively steady in U.S. smartphone market share this year, even as Samsung eats everyone else's pie of the pie to lead in growth, according to the latest Digital Consumer Portrait from InsightExpress. More than 1300 U.S. smartphone owners were surveyed in early October. But while iPhone at 39% share and Samsung models at 36% share are almost on par in U.S. reach, the activities occurring on these two manufacturers' handsets are quite distinct. Device brand and OS still matter considerably when it comes to basics of mobile marketing and commerce.
Compelling. Anyone building an app should look to the iPhone first and all other devices second.
Happy reading,
J.W. Gant
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