Best Reading of the Day - Entry 0054 Mobile Websites

The information age now has a variety of channels people can use to access information.  Search engines such as Bing and Google lead people to information on the brand or company they are looking for.  The company's web site may pop up as a leading result on that search and the device being used to search is increasingly some form of mobile smart phone.

This leads to the need for mobile websites.

Marketing likes to think of conversion rates and a funnel that leads prospective customers to an actual purchase.  The mobile website is just one layer, one access point in that path but it is more commonly used than any app the company has made available.  A person seeking information on the company is far more likely to first use a mobile website to gather information, and only then get the app for that company.

MediaPost Publications has a short article on this behavior:

http://www.mediapost.com/publications/article/212877/apps-vs-mobile-websites-the-consumer-choice.html

Here is a snippet from the article:

Consumers may lean to either apps or mobile websites for commerce depending on what company they’re dealing with.

A new study finds that, depending the brand, consumers will lean one way or the other.

Happy Reading,

J.W. Gant