Three pieces of news and/or articles really stood out to me today.
First up is a piece on the importance of the new "iBeacon" technology Apple introduced in iOS 7 and how it will impact retail:
http://www.mediapost.com/publications/article/213842/why-apples-ibeacon-will-reinvigorate-a-faltering.html
Here is a snippet from that one:
Goodbye, coupon clipping -- say hello to the digital future. Imagine walking into your favorite retail store like Macy's, H&M or Target and instantly receiving customized coupons and promotions sent automatically to your mobile phone. New technology released by Apple will allow just that -- giving advertisers and retailers the ability to transmit personalized offers directly to consumers who want them most -- and advertisers embrace in its potential to reshape and revitalize the retail industry.
That article actually links to a write-up by one of the providers of beacon technology, GigaOM.
http://gigaom.com/2013/09/10/with-ibeacon-apple-is-going-to-dump-on-nfc-and-embrace-the-internet-of-things/
Next is news on Best Buy, the turnaround they've achieved, and their embracing of both showrooming and the mobile platform.
http://www.mobilecommercedaily.com/showrooming-has-not-killed-best-buy-yet
Finally news on Amazon.com moving to provide private label products similar to what supermarkets have been doing for decades now.
http://allthingsd.com/20131119/amazon-expanding-its-own-private-label-offering-to-supermarket-goods/?mod=atd_homepage_carousel
Happy reading,
J.W. Gant
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