This is a good time to take a look at the real world utilization of mobile to support Holiday sales.
Multi-Channel Merchant.com has a nice write-up on the topic:
7-ways-support-holiday-sales-mobile-strategies
Here is a snippet from that piece:
After a disappointing sales season this fall for Victoria’s Secret, Costco, and American Apparel, among other merchants, the stakes are high for retailers heading into the crucial holiday shopping season. While it’s difficult to predict which retailers will reign supreme during the most crucial selling time of the year, one thing is certain: mobile devices will play an even bigger role in supporting retail sales this holiday.
Happy reading,
J.W. Gant
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