Best Reading of the Day - Entry 0056 Google Research on Paths to Purchase

Google research, an arm I find valuable though slanted to favor "search" behavior, is out with another research piece.  This one is a bit shorter than many previous entries and deals with the path prospective customers take to ultimately purchase items while using their mobile device.  Of course this research points to the value of searching.  However, I was quite struck by how many people initiate their search within a branded app.

Here is the full piece:

http://www.google.com/think/research-studies/mobile-path-to-purchase-5-key-findings.html

Here is the slide that most struck me:

Happy reading,

J.W. Gant