Retail Sales on iPhone Catch iPad

I've written extensively about the need to view "mobile" as more than just a blend of mobile phones and tablets.  Certainly the world is becoming more and more mobile.

This is big news.

http://www.mobilecommercedaily.com/mcommerce-sales-on-iphone-catch-up-to-ipad-for-first-time-report

Here is a snippet from the piece:

For the first time, online sales on the iPhone – which have been growing steadily – caught up with purchases completed on the iPad during the first quarter of 2016, according to new data from Bizrate Insights.

The iPad was once the primary driver, by and far, for mcommerce sales, but its share of sales has been declining for several years. At the same time, the volume of sales taking place on an iPhone has been growing, resulting in each device posting a 36 percent share of online sales made on a mobile device in the first quarter.

Happy Reading,

J.W. Gant