Read on:
http://www.cmo.com/articles/2016/2/19/cmo-interview-chilis-cmo-krista-gibson.html
Here is a snippet from the piece:
America is currently undergoing a “food movement,” where consumers are much more conscious of what they eat and where it comes from. This naturally impacts the casual dining space and is an absolute consideration for Chili’s Grill & Bar, not only from a menu perspective, but also in how it markets to consumers.
Indeed, Chili’s SVP and CMO Krista Gibson said monitoring and meeting consumer expectations at a time when the definition of health and wellness is changing is one of her top priorities. In this exclusive interview with CMO.com, Gibson also spoke about her goals and plans for Chili’s digital guest experience, the company’s new loyalty program (with numbers to prove its success), and where the company is in its digital transformation journey.
Loyalty programs in pay at table restaurants. A dream for some folks, a nightmare for others.
Happy Reading,
J.W. Gant
Indeed, Chili’s SVP and CMO Krista Gibson said monitoring and meeting consumer expectations at a time when the definition of health and wellness is changing is one of her top priorities. In this exclusive interview with CMO.com, Gibson also spoke about her goals and plans for Chili’s digital guest experience, the company’s new loyalty program (with numbers to prove its success), and where the company is in its digital transformation journey.
Loyalty programs in pay at table restaurants. A dream for some folks, a nightmare for others.
Happy Reading,
J.W. Gant
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