Retail CFOs Remodeling for Mobile

I spent the last 3 years primarily focused on the retail experiences that could be provided to customers through mobile devices, with a heavy tilt towards the in-store experience.  This is what I term creating the Amazon experience in the physical store.

Looks like the average CFO for a retail company is going this same direction.  They are now convinced and are putting their money towards these goals.

Read on:

http://www.madmobilenews.com/retail-cfos-spending-more-to-remodel-stores-for-mobile

Here is a snippet from the piece:

Chief financial officers are putting their money where their mouths are. As the industry comes to terms with the value of the in-store shopping experience, as well as the inevitable need for an omnichannel strategy, retail companies are upping their investments into these areas of focus.

...

In-store redesigns, meanwhile, are seeing aggressive spending throughout the industry. In 2015, only nine percent of CFOs devoted the largest portion of their funds to in-store remodeling. In 2016, that figure will jump to 31 percent.

In most cases, this redesign will focus on building a modern retail floor that features mobile touchpoints ...

Happy Reading,

J.W. Gant