Dunkin Brands App Update

I'm not sure how big this news really is.  You be the judge based on the following snippet:

Dunkin’ Donuts caffeinated its mobile strategy with an updated application featuring enticing imagery and a touch-friendly interface, a loyalty promotion giving away 125 points and an app pilot for Baskin-Robbins, heating up competition with Starbucks.

Huh? The app has a "tough-friendly interface"?!!?

Anyway, news in the QSR space is worth looking at if you follow what is happening in digital and technology news.  I'm a believer in what both Starbucks and Dunkin Brands are doing.  Get the updated app.  Play around.  Figure out for yourself if it is newsworthy.

Here is the full article:

http://www.mobilecommercedaily.com/dunkin-donuts-elevates-qsr-competition-with-updated-app-loyalty-promotion

Happy Reading,

J.W. Gant