Merchant Mobile Payments Leading the Way

This is not surprising to those of us who follow mobile.  We haven't seen game-changing success by tech companies looking to reinvent the way people pay, but we have seen success by individual merchants.

Read on:

http://www.mobilecommercedaily.com/merchants-digital-wallets-leading-the-migration-to-mobile-payments-report

Here is a snippet from the piece:

Merchants are having a bigger impact on shoppers’ payments behaviors and encouraging the transition to mobile compared to universal wallets such as Apple Pay, according to a new report from Mercator Advisory Group.

A growing number of merchants are offering their own branded mobile wallets and incentivizing the use of them through offers and loyalty, something universal wallets have not taken advantage of as much. As a result, merchants are better positioned to change customer behavior and become preferred payment options, according to the report, Merchant Mobile Wallets: Mobile Payments in Action.

Happy Reading,

J.W. Gant