Wednesday, September 23, 2015

Walmart and PepsiCo in the News

A couple stories on Walmart and one on Pepsi intersecting with Walmart are worth your attention.

First up is news of another technology acquisition by Walmart.

http://supermarketnews.com/marketing/walmartlabs-acquires-shopper-insight-technology-punchtab

Here is a snippet from the news:

Wal-Mart Stores’ technology arm, @WalmartLabs, on Tuesday said it has acquired Silicon Valley software company PunchTab, with intentions of using the company’s technology to tailor offers to its Sam’s Club shoppers.
...
Walmart described PunchTab as “a software platform that empowers brands like Walmart and Sam’s Club to better understand and engage with customers in a unified way online, on mobile and in physical stores.”

Next up is one I believe is big news.  National manufacturer brands want to regain lost leverage over retailers and digital may be the key for them.  This move of a senior Walmart mobile exec to Pepsi is huge.

https://www.internetretailer.com/2015/09/22/pepsi-hires-walmartcom-veteran-head-e-commerce

Here is a snippet from the news:

Gibu Thomas, former Walmart.com senior vice president of mobile and digital strategy, is Pepsi’s new general manager of e-commerce.

Global food and beverage manufacturer PepsiCo. has a new head of e-commerce, and he’s one of the experienced Internet executives responsible for helping Wal-Mart Stores Inc. become a $12.1 billion global e-retailer.

Happy Reading,

J.W. Gant

No comments:

Post a Comment