http://www.mobilecommercedaily.com/starbucks-streamlines-app-to-continue-dominance-in-mobile-payments
Here is a snippet from the piece:
As a leader in mobile payments, Starbucks is raising the bar for streamlined smartphone experiences with an update to its application that moves rewards front-and-center and makes scanning easier.
The beverage retailer seems to be the model to follow when it comes to mobile loyalty and payments, and maintains this spot by continually listening to users and making adjustments along the way. Its customers have easily taken to its app for a more convenient checkout process and greater rewards, and its recent upgrade makes the process even smoother with features such as showcasing rewards on the pay screen and a lower bar code for easier scanning.
Happy Reading,
J.W. Gant
The beverage retailer seems to be the model to follow when it comes to mobile loyalty and payments, and maintains this spot by continually listening to users and making adjustments along the way. Its customers have easily taken to its app for a more convenient checkout process and greater rewards, and its recent upgrade makes the process even smoother with features such as showcasing rewards on the pay screen and a lower bar code for easier scanning.
Happy Reading,
J.W. Gant
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