Monday, September 14, 2015

Starbucks Loyalty and Mobile Payments

Good update from Starbucks and a good, but quick, read on the subject.

http://www.mobilecommercedaily.com/starbucks-streamlines-app-to-continue-dominance-in-mobile-payments

Here is a snippet from the piece:

As a leader in mobile payments, Starbucks is raising the bar for streamlined smartphone experiences with an update to its application that moves rewards front-and-center and makes scanning easier.

The beverage retailer seems to be the model to follow when it comes to mobile loyalty and payments, and maintains this spot by continually listening to users and making adjustments along the way. Its customers have easily taken to its app for a more convenient checkout process and greater rewards, and its recent upgrade makes the process even smoother with features such as showcasing rewards on the pay screen and a lower bar code for easier scanning.

Happy Reading,

J.W. Gant

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