Domino's Pizza Success With Mobile

I haven't ordered a pizza from Domino's in at least 10 years, and I can't say I have a strong desire to do so with all of the excellent options in the Greater Boston Area.  That makes little difference to the ubiquitous pizza chain and they are doing some very cool things in mobile.

You can order a pizza merely by sending a tweet.  Talk about reducing the friction of the order and the payments component!

Here is a piece about their latest efforts in mobile:

http://www.mobilecommercedaily.com/dominos-strong-mobile-sales-prove-millennials-dependency-on-digital-ordering

Here is a snippet from the piece:

NEW YORK – A Domino’s Pizza executive at the Mobile Marketing Association’s SM2 Innovation Summit 2015 discussed the brand’s strong digital sales, which stem from enabling mobile-savvy consumers to place pizza orders via an application, social media, a virtual voice assistant and an online site to ensure maximum convenience and reach.

During the “Mobile’s Transformative Role at Domino’s Pizza” session, the executive revealed Domino’s dedication to reinvention, a technology-focused strategy that has resonated positively with customers in the millennial demographic. The ability to order pizzas via a slew of mobile-enabled channels has significantly contributed to the company seeing more than 50 percent of sales coming from digital avenues.

Happy Reading,

J.W. Gant