Generation Z - Advertising for the New Generation

We've been hearing about Millennials, and nothing but Millennials (seemingly) for years now (a rub for me as a part of Gen X), but now the next generation is stepping up.  We are soon going to experience 4 generations in the workforce: Baby Boomers, Gen X, Gen Y, and Gen Z.  Marketers aren't waiting to get started however.

Here is the story on the Boston Globe:

http://www.bostonglobe.com/business/2015/08/31/brands-turn-attention

Here is a snippet from the piece:

Believe it or not, millennials are aging out of their privileged position as the nation’s most sought-after consumers, the ones advertisers want to influence. Their replacement? The nation’s teenagers, also known as Generation Z.

The Gen Zers, loosely defined as those 20 and younger, are starting to spend their own money and are developing habits that could influence their buying through adulthood. As a result, companies from the video streaming service Netflix Inc. to retailer Target Inc. to athletic shoe maker Converse Inc. are trying to get on the Gen Z radar.

“It’s the new, next hot thing,” said Amanda Fraga, director of strategy, insights, and innovation at C Space, a Boston market research firm.

Happy Reading,

J.W. Gant