Wednesday, September 2, 2015

Apple Watch Usage Survey

This is the best survey of usage of the Apple Watch I've seen or heard of.  Though it leaves out a lot, we can begin to see how people are using the watch and what they are doing.

http://watchaware.com/post/14889/imores-apple-watch-survey

Here is a snippet from the piece:

iMore has done what appears to be the largest Apple Watch survey to date. For two weeks in July, iMore was able to get over 8000 Apple Watch owners to take a survey to understand the usage of their newest wearable. Some of the findings have been truly amazing. Here are a few along with a graphic below.

Models purchased:
  • 48% got space gray aluminum.
  • 26% got polished stainless steel.
  • 20% got silver aluminum.
  • 4% got space black.
  • Below 1% got yellow gold.
  • Below 1% got rose gold.

Happy Reading,

J.W. Gant

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