Starbucks Mobile Ordering

Starbucks has gone national with their mobile ordering and in-store pickup (and pay) service.

This is the future of QSR.  It will not be long before all quick service restaurants have some form of this, and fast casual will likely do the same.

http://www.chainstoreage.com/article/starbucks-mobilizes-customers-nationwide

Here is a snippet from that report:

“Bringing mobile order and pay to our customers is about meeting their needs of convenience and customization at any time of the day,” said Adam Brotman, Starbucks chief digital officer. “The fact that it also represents the fastest technology application rollout we have ever done is indicative of the strength of our digital ecosystem, how well it has been received by both our customers and store partners and the impact we think it can have on the future of retail.”

Here is another take on the story:

http://www.mobilecommercedaily.com/starbucks-steams-up-sales-with-nationwide-mobile-order-and-pay-expansion

Happy Reading,

J.W. Gant