Wednesday, September 16, 2015

BRotD - Entry 0232 McDonald's Franchisees

Best Reading of the Day

The folks over at Bloomberg have a great read on the challenges confronting McDonald's and their franchisees.  I especially like the context provided by proving the interview with a longtime franchisee (just short of 50 years).

Great read:

http://www.bloomberg.com/features/2015-mcdonalds-franchises/

Here is a snippet from the piece:

Al Jarvis was 16 when he started working at a McDonald’s in Saginaw, a city in Michigan, in 1965. His first customer ordered an All-American: a burger, fries, and shake for 52¢. Soon Jarvis was working 50 hours a week and catching up on sleep at school. He skipped college to manage restaurants. By 1977 he was advising McDonald’s franchisees and helping with store openings across the state. One day in 1980, as he was unpacking his garment bag, his young son asked, “Daddy, where do you live?” So the next year he bought a McDonald’s in Hastings, southeast of Grand Rapids. Over the years he hired hundreds of employees, saw dozens of menu items come and go, and spent four or five hours a day, five or six days a week, watching over the counter and grills from his vantage at the fry station.

Happy Reading,

J.W. Gant

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