Monday, March 25, 2019

New Streaming Video Services

With the news from Apple's big event today you would think I would write about the new AppleTV streaming service.

Nah.

Amazon is the really interesting kid on the block to look at.

Why?

Data.

I've heard Amazon employees talk about swimming in oceans of data.  Outside looking in we have little idea what they have on us.  Let's take a small look at that and how it gives them a competitive advantage in streaming video services.

Read a part of the story here:

Facebook knows who you want to be, but Amazon knows who you really are,” says Alan Wolk, Co-Founder and Lead Analyst at TVREV, a TV- and advertising-focused analyst group. “People may like Starbucks on Facebook even if they only go three times a year, but Amazon knows they have a standing order for Maxwell House. The advantage for a lot of these franchises is, Amazon can sell a lot of merchandise and a lot of ads.”

That point extends far beyond The Lord of the Rings. Sports content is another big entertainment focus; Prime members can stream Thursday Night Football. Last week, the company also reportedly reached a deal with the New York Yankees and Sinclair Broadcasting to purchase the YES Network.

“Amazon knows who’s tuned into the Giants game,” says Wolk. “When Eli Manning goes for a touchdown, they can put jerseys on sale and see if people buy them if they’re $38 or $40. Do they buy two minutes after the touchdown or five? It’s scary how much they know about everyone.”


Here is the full story:

https://www.clickz.com/amazon-entertainment-advantages/228248/

Here is a piece on how Apple's new streaming service might lead to an Apple Prime membership:

https://www.zdnet.com/article/why-apples-streaming-video-service-should-lead-to-apple-prime-subscription-bundle/

Oh, and, here is a piece on AppleTV's new streaming service:

https://thenextweb.com/plugged/2019/03/25/apple-tv-gets-an-overhaul-is-now-available-on-more-devices/

Happy Reading,

J.W. Gant

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