Monday, March 25, 2019

BRotD - Entry 0257 What Happened to the Wearables?

Best Reading of the Day

This is a great article over on The New York Times.

There's is quite a bit of history there for context.

There is quite a bit about the full-on Apple push in to luxury brands, etc. with the Apple Watch.

There is the current state and directional expectation.

Well worth reading.

Here is a snippet from the piece:

A sudden, striking influx of glamorous non-techies at a tech hub in California. Grumbles about NDAs. Excited, surreptitious glances. Gossip about disruption. A drumroll for a hitherto hush-hush, industry-upsetting announcement.

Sound familiar?

This is not a description of what is happening today at the Apple event in Cupertino, as the company unveils its new video service and television shows (among other things). It is a description of what happened on Sept. 9, 2014, at the Apple event in Cupertino, where the Apple watch was unveiled. For those of us who remember that day, the run-up to this week has provided an eerie sense of déjà vu.

Not to mention a question: What’s the deal with wearables and fashion?

Here is the full article:

https://www.nytimes.com/2019/03/25/fashion/apple-wearables-fashion

Happy Reading,

J.W. Gant

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