In the retail digital world we talk about friction.
Reduce the friction for the customer on their path to purchase. Make it as easy as possible for them to find something to buy and to buy it.
I have spent a lot of time working in Facebook Pixel (Tags) to ensure the data a customer sees in their social media is relevant to them (following you around?) and helps remind them of products they've considered purchasing.
Now social media doesn't even need to get the customer back to the website. Nope. Just buy it right there in Instagram.
Interesting. Powerful.
Read more:
https://www.bloomberg.com/news/articles/2019-03-19/instagram-gets-into-the-e-commerce-business-with-checkout-tool?srnd=technology-vp
Happy Reading,
J.W. Gant
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