I am always interested in the startup space. Ideas that become reality, for a while, and maybe transform in to something else as the team looks to add-value in a meaningful way.
The customer-facing world has seen a massive rise of digital disruption transforming every aspect of our lives.
UBER has transformed the taxi industry. Facebook is ... well ... something.
The business to business world has also seen some trans-formative moments as we entered the Information Age. It occurred to me recently we might be seeing a trend of B2B companies learning lessons from the B2C world and looking for that add-value moment.
Here is my latest white paper that covers the subject:
Create a B2B Platform Plan With Help from B2C Practitioners
Happy Reading,
J.W. Gant
PS Uber for dumptrucks? Yeap. TRUX. Worth taking a look at.
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